Meet the world’s worst underwhelming giveaway

In Australia, health insurers give away up to 10 weeks free to lure new members. But these big giveaways cost millions of dollars that could be spent on better health care. So instead, we created The Not-So-Fancy Offer and saved new members a fortune by giving away random stuff from around the HCF office. It resulted in a 40% increase in membership enquiries — which is pretty fancy.

Credits: Group Creative Director: Ant Phillips; ECD: Tristan Graham; Art Director: Hugh O’Connor.