Re-loving 100 years of old Bonds ads, all for the love of the planet.

How do you launch a sustainable range in the most sustainable way? By getting creative and using what you’ve got. With Bonds Re-Loved, we re-loved 100 years of Bonds’ most iconic advertising – everything from old print ads to commercials to social posts. We even re-loved a milkshake-sipping model from 1974 and used her as our influencer. In doing so, we created an entirely digital campaign without creating a big carbon footprint.

Credits: Art director: Stacey Karayannis; Creative director: Daniel Pizzato; CCO Jason Williams