Proudly rebranding the Melbourne Queer Film Festival

For 26 years, the Melbourne Queer Film Festival has been giving queer stories a place on the big screen. In 2016, they wanted to rebrand the festival and reach a broader audience. We created a new platform, Proudly Different, and rebranded everything from their program and collateral, right through to cinema spots, outdoor and radio. We even created an international PR stunt called ‘To Russia With Love’, where we invited Russia’s marginalised queer community to live-stream the opening night of our festival. Thanks to our campaign, the festival enjoyed record numbers and the best box office in five years.

*cue dancing unicorns*

Credits: Art director: Tim Yates; Creative director: Annie Price