Creating a whole new member benefit by giving away ads to real members.
HCF are famous for giving members great-value health insurance. So to give them even more amazing value, HCF gave away the only thing HCF had left — their advertising.
Film
After launching things with a national callout, we invited members to use our ads however they liked. Well, as long as it was legal.
Radio
We also gave a bunch of members their own radio ads. Like 70-year-old Dianne who wanted to show off her passionate acting skills. And Axel, a ten-year-old champion tap dancer who wanted to prove his speedy moves.
